Smallholders in Zambia to benefit from growing tourism

By Jana Brnáková

24/07/19 - The Royal Livingstone Victoria Falls Zambia Hotel by Anantara empowers local communities by incorporating them into its procurement process 

The recent years in Zambia have seen a steady rise in tourism, making it the fastest-growing national economic sector. More often than not, it is the big established businesses that benefit from the increasing numbers of tourists. Thanks to the initiatives of the Royal Livingstone Victoria Falls Zambia Hotel by Anantara, local smallholders can now get their share of profit as well. 

The luxury hotel has come up with solutions how to incorporate smallholders into its procurement process “as part of its drive to empower local communities through sustainability projects, ensuring they get a share of the thriving tourism economy”, according to the hotel’s press release. 

As part of the operation, the hotel is running a successful social media campaign to drive awareness about sustainability projects. 

The hotel supports local communities and businesses

Victoria Falls is classified as the world’s largest sheet of falling water — Shutterstock

There are about 300 smallholders living in the village of Livingstone, Zambia. Closeby lies the national park of Mosi-oa-Tunya and Victoria Falls, which is one of the biggest drives for tourism in the area. 

The Royal Livingstone Hotel is launching a biweekly Smallholder Farmers’ Market at the hotel’s warehouse. Doing so will cut out the middleman and offer to buy the smallholders’ produce at a fair price. 

The hotel has also invested in a local farm — the Maramba Women’s Mushroom Farm — which helped to divert its closure. The farm not only grows specialist mushrooms, but it also enables the community to survive and flourish “by providing education, medication and support services to residents affected by HIV/AIDS. As a result of this initiative, 15 women are enabled to take care of 160 orphans, widows and vulnerable adults”. 

The Libuyu Women’s Peanut Butter Project is another project empowering HIV-positive women in the area. 

The hotel has also given training to farmworkers in sustainable agriculture techniques at the Nsongwe Women’s Farm, which employs more than 3,000 people.

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